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Elevating our communities

Supporting lived experiences

The TruStage™ Foundation is a registered 501(c)(3) that’s focused on helping people create a better future. We are your trusted partner at the most pivotal stages of life.

Employees volunteering

The TruStage Foundation

The TruStage Foundation is a registered 501(c)(3) organization and is the philanthropic arm of the company. Since 1967, we’ve built relationships and invested into the communities where we live and serve.

Our stance on social justice

We are committed to equity. We stand against racism and stand for social justice. We are intentional and strategic with our investments. We support organizations and programs that create structural and systemic change in underrepresented and marginalized communities.

We’ll continue to center the lived experiences of the most marginalized and underfunded groups in our communities — so that a brighter and more confident financial future can become a reality.

Supporting our community

Our philanthropic efforts on economic mobility in two key areas: education and housing. We’ll continue to center the lived experiences of marginalized and underfunded groups in our communities so they can move forward confidently.

Our education focus is grounded in supporting K-12th grade students through literacy, mentoring and tutoring. Under the housing umbrella, we are focusing on funding requests for affordable housing, homelessness support and rental assistance.

What’s the difference between a grant and a sponsorship?

Grant: A gift from the TruStage Foundation which allows us to receive named recognition but no other benefits from our financial support.
Sponsorship: A contribution from TruStage that may provide us with named recognition, marketing and advertising opportunities, admission to events, etc.

Grant requests 

The corporate social responsibility (CSR) team reviews grant requests on an ongoing basis throughout the year. We ask that you provide our team with at least 30 days prior to the deadline for any request considered. 

The TruStage Foundation does not fund:

  • Charitable causes that aren’t aligned with economic mobility (e.g., animal welfare, arts and culture, sports and recreation)
  • Charitable causes that align with economic mobility but do not align with education or housing (e.g., food, lodging, safety)
  • Capital campaigns
  • Individuals
  • Fraternal organizations
  • Non-educational religious organizations
  • Political causes or candidates

Dates and deadlines for 2024 grants:


Foundation board meeting date Deadline for materials
February 27, 2024 January 26, 2024
April 23, 2024 March 24, 2024
June 19, 2024 May 20, 2024
September 24, 2024 August 25, 2024

 For questions, please email corporate social responsibility.


TruStage is headquartered in Madison, WI, and is present in all fifty (50) states. While Madison, Wisconsin, and the surrounding Dane County — where our corporate headquarters and the highest percentage of our employees are located — continue to receive the majority of our annual funding, the company is also focused on supporting organizations working to reduce and eliminate the racial and socioeconomic disparities that exist in all of our communities.