Understanding customers

The pandemic has reshaped every aspect of our lives, from the way we work to the way we socialize.

Financial uncertainties and disparities are top of mind for many consumers today.

This year’s report is designed to help you understand consumers' multicultural and multigenerational identities and serve them with intentionality.

Help protect their financial security with Accidental Death & Dismemberment (AD&D) riders

There’s a way for your credit union to be there for your members: Accidental Death & Dismemberment (AD&D) protection that makes an optional cancer “living benefit” rider available to them.

Younger members may not appreciate the impact AD&D protection could have on their financial security. Education and a strong AD&D offering could help change that.

The biggest trend to watch in 2018 will be continued direct channel growth. And five other trends that will drive the evolution of A&H insurance in 2018.

Credit unions should stop thinking of themselves as being in the “money” business, instead, think of yourself as being in the “experience” business.

It’s crucial to understand the reasons behind consumer behavior, and where it might be headed next. Doing so will help you forge deeper connections with members.