Understanding customers

There’s a way for your credit union to be there for your members: Accidental Death & Dismemberment (AD&D) protection that makes an optional cancer “living benefit” rider available to them.

Help protect your member's financial security with more meaningful protection that may help them navigate challenging times for their overall health and well-being.

The biggest trend to watch in 2018 will be continued direct channel growth. And five other trends that will drive the evolution of A&H insurance in 2018.

Younger members may not appreciate the impact AD&D protection could have on their financial security. Education and a strong AD&D offering could help change that.

Credit unions should stop thinking of themselves as being in the “money” business, instead, think of yourself as being in the “experience” business.

It’s crucial to understand the reasons behind consumer behavior, and where it might be headed next. Doing so will help you forge deeper connections with members.

This year’s report is designed to help you understand consumers' multicultural and multigenerational identities and serve them with intentionality.