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TruStage® values

What matters to us

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Our values

It is important that our values reflect who we are, what we do and how we uniquely serve our customers, consumers, employees and the community.

 

Do the right thing

We strive to lead with integrity, focus on the interests of our people, communities and customers to deliver on the promises we make.

 

Make a difference

We strive to make a difference every day and empower each other to achieve great things together — creating a positive impact on society. 

 

Look for a better way

We lean forward, challenge the status quo and embrace risk to anticipate and better meet the needs of everyone who counts on us. 

 

Be inclusive

We believe greatness can come from anywhere and anyone — so we embrace the diversity of people and ideas and listen openly.

Code of Conduct

In a highly regulated industry such as ours, we’re tasked with being responsible stewards of the money our customers entrust to us. We must be intentional about earning that trust every day.

That starts by embracing our corporate values, which you’ll see reflected throughout our Code of Conduct.

View our Code of Conduct

Land acknowledgement statement

We recognize the sacred land upon which we stand today. These are the ancestral lands of Hoocąkra, known as the Ho-Chunk (English translation: people of the big voice). We acknowledge and respect the sovereignty of the Ho-Chunk Nation, the eleven other federally recognized tribes of Wisconsin and all indigenous tribes. We recognize that indigenous peoples were forcibly removed from these lands for decades before the year 1832, which marked the beginning of the official removal policy of the U.S. government. Originally called TeeJop (day JOPE, English translation: four lakes), the area is now called Madison. We recognize the original inhabitants and their culture, their sacred effigy mounds, the stewardship of this land for over 12,000 years, and the descendants that continue to call this place their home. In offering this land acknowledgment, we are making a commitment to strengthen our partnerships with Indigenous communities throughout the country and more specifically with the Ho-Chunk Nation.

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TruStage Impact Awards

The TruStage Impact Awards program celebrates employees whose exemplary efforts contribute toward the achievement of our aspirations together as an enterprise.

The annual nomination process is designed with equity and transparency in mind. Top honors are awarded to eight employees who exemplify company values and cultural standards, built upon a foundation of Diversity, Equity and Inclusion.

Caring

Customer champion award

Embodies the TruStage Brand through their focus on customers — whether through direct service or behind-the-scenes innovation

Janeen Tiedt

Janeen Tiedt

Janeen leads Voice of the Customer efforts, handles claims with empathy and integrity and revived Service 1st. Her unwavering focus on advocacy and respect elevates experiences and inspires a culture centered on the customer.

Caring

Community guardian award

Contributes to the well-being of their communities, both within and beyond TruStage

Amy Derifield

Amy Derifield

Amy strengthens communities inside and outside TruStage by championing team growth, driving innovation and leading volunteer efforts like United Way initiatives. Her leadership and passion for service inspire collaboration, inclusion and lasting impact.

Accountable

Steady success seeker award

Dependable force behind progress, known for their reliability, discipline and commitment to excellence in every task

Dawn Koob

Dawn Koob

Dawn exemplifies what it means to lead with consistency, reliability and unwavering dedication. She delivers exceptional results, while fostering strong partnerships and uplifting her team with positivity.

Accountable

Leadership luminary award

Exemplifies leadership expectations by building high-performing teams and driving results through vision, empathy and empowerment

Terri Slosser

Terri Slosser

Terri amplifies success through mentorship and engagement. She leads certifications, facilitates credit union sessions and champions development programs. By empowering others, Terri creates impact, transforming outcomes and inspiring growth across the organization.

Innovation

Efficiency enhancer award

Consistently streamlines processes, reduces friction and drives operational excellence

Tyler Raese

Tyler Raese

Tyler exemplifies innovation through relentless pursuit of efficiency, transforming financial processes with precision, and care. His technical expertise, curiosity and collaborative spirit drive continuous improvement and impactful solutions across Finance.

Innovation

Innovation role model award

Brings bold ideas to life and delivers meaningful value through innovation

Claire Gehling

Claire Gehling

Claire turns data into actionable insights and drives innovation. From Real-Time Quote Match to countless A/B tests, her creativity, persistence and ability to connect ideas power our digital success.

Built on a foundation of DEI

DEI ambassador award

Models inclusive behaviors and actively advances diversity, equity and inclusion (DEI) in their daily work

Chams Habib

Chams Habib

Chams inspires inclusion at every stage, from hiring to onboarding. She champions diversity, challenges bias and fosters belonging. Her ERG work and relentless care make TruStage stronger and more welcoming for all.

Built on a foundation of DEI

ERG inspirational leader award

Goes above and beyond to foster community, elevate voices and drive meaningful impact through employee resource groups

Karen Hackmann

Karen Hackmann

Karen's leadership in the Allies for Disability ERG drives measurable inclusion. She improves team culture, challenges bias and promotes awareness. Her community volunteering and advocacy amplify TruStage's commitment to diversity and belonging.

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