Our values
It is important that our values reflect who we are, what we do and how we uniquely serve our customers, consumers, employees and the community.
Do the right thing
We strive to lead with integrity, focus on the interests of our people, communities and customers to deliver on the promises we make.
Make a difference
We strive to make a difference every day and empower each other to achieve great things together — creating a positive impact on society.
Look for a better way
We lean forward, challenge the status quo and embrace risk to anticipate and better meet the needs of everyone who counts on us.
Be inclusive
We believe greatness can come from anywhere and anyone — so we embrace the diversity of people and ideas and listen openly.
Code of Conduct
In a highly regulated industry such as ours, we’re tasked with being responsible stewards of the money our customers entrust to us. We must be intentional about earning that trust every day.
That starts by embracing our corporate values, which you’ll see reflected throughout our Code of Conduct.
View our Code of ConductLand acknowledgement statement
We recognize the sacred land upon which we stand today. These are the ancestral lands of Hoocąkra, known as the Ho-Chunk (English translation: people of the big voice). We acknowledge and respect the sovereignty of the Ho-Chunk Nation, the eleven other federally recognized tribes of Wisconsin and all indigenous tribes. We recognize that indigenous peoples were forcibly removed from these lands for decades before the year 1832, which marked the beginning of the official removal policy of the U.S. government. Originally called TeeJop (day JOPE, English translation: four lakes), the area is now called Madison. We recognize the original inhabitants and their culture, their sacred effigy mounds, the stewardship of this land for over 12,000 years, and the descendants that continue to call this place their home. In offering this land acknowledgment, we are making a commitment to strengthen our partnerships with Indigenous communities throughout the country and more specifically with the Ho-Chunk Nation.
TruStage Impact Awards
The TruStage Impact Awards program celebrates employees whose exemplary efforts contribute toward the achievement of our aspirations together as an enterprise.
The annual nomination process is designed with equity and transparency in mind. Top honors are awarded to eight employees who exemplify company values and cultural standards, built upon a foundation of Diversity, Equity and Inclusion.
Caring
Customer champion award
Embodies the TruStage Brand through their focus on customers — whether through direct service or behind-the-scenes innovation
Janeen Tiedt
Janeen leads Voice of the Customer efforts, handles claims with empathy and integrity and revived Service 1st. Her unwavering focus on advocacy and respect elevates experiences and inspires a culture centered on the customer.
Caring
Community guardian award
Contributes to the well-being of their communities, both within and beyond TruStage
Amy Derifield
Amy strengthens communities inside and outside TruStage by championing team growth, driving innovation and leading volunteer efforts like United Way initiatives. Her leadership and passion for service inspire collaboration, inclusion and lasting impact.
Accountable
Steady success seeker award
Dependable force behind progress, known for their reliability, discipline and commitment to excellence in every task
Dawn Koob
Dawn exemplifies what it means to lead with consistency, reliability and unwavering dedication. She delivers exceptional results, while fostering strong partnerships and uplifting her team with positivity.
Accountable
Leadership luminary award
Exemplifies leadership expectations by building high-performing teams and driving results through vision, empathy and empowerment
Terri Slosser
Terri amplifies success through mentorship and engagement. She leads certifications, facilitates credit union sessions and champions development programs. By empowering others, Terri creates impact, transforming outcomes and inspiring growth across the organization.
Innovation
Efficiency enhancer award
Consistently streamlines processes, reduces friction and drives operational excellence
Tyler Raese
Tyler exemplifies innovation through relentless pursuit of efficiency, transforming financial processes with precision, and care. His technical expertise, curiosity and collaborative spirit drive continuous improvement and impactful solutions across Finance.
Innovation
Innovation role model award
Brings bold ideas to life and delivers meaningful value through innovation
Claire Gehling
Claire turns data into actionable insights and drives innovation. From Real-Time Quote Match to countless A/B tests, her creativity, persistence and ability to connect ideas power our digital success.
Built on a foundation of DEI
DEI ambassador award
Models inclusive behaviors and actively advances diversity, equity and inclusion (DEI) in their daily work
Chams Habib
Chams inspires inclusion at every stage, from hiring to onboarding. She champions diversity, challenges bias and fosters belonging. Her ERG work and relentless care make TruStage stronger and more welcoming for all.
Built on a foundation of DEI
ERG inspirational leader award
Goes above and beyond to foster community, elevate voices and drive meaningful impact through employee resource groups
Karen Hackmann
Karen's leadership in the Allies for Disability ERG drives measurable inclusion. She improves team culture, challenges bias and promotes awareness. Her community volunteering and advocacy amplify TruStage's commitment to diversity and belonging.
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