Happy Money becomes first lender to make TruStage Payment Guard Advantage available to their customers
Madison, Wis., May 12, 2026 — TruStage®, a financially strong insurance and financial services provider, today announced that Happy Money, a leading consumer finance company dedicated to empowering individuals through responsible lending, has become the first lender to offer the newly launched Payment Guard Advantage Insurance. During the origination process, Happy Money loan customers may choose to purchase optional insurance coverage to protect their finances in the event of qualifying life disruptions, such as involuntary job loss or disability.
Payment Guard Advantage represents a new approach to payment protection products designed around consumer choice and ownership. The product delivers real-time quotes, immediate eligibility decisions and a streamlined digital enrollment experience — giving consumers a more simplified, modern protection experience that aligns with today's expectations. Because the policy is owned by the consumer and adjacent to the loan, coverage continues even if the borrower refinances, pays off or transfers the loan. If a covered event occurs, benefit payments are made directly to the consumer to help cover loan payments or other essential expenses.
"A 2025 TruStage survey found 9 in 10 borrowing consumers are worried an unexpected life event would impact their ability to make loan payments," said Danielle Sesko, Director of Product Management at TruStage. "Payment Guard Advantage empowers consumers with flexible coverage designed to help them maintain control and confidence during uncertain financial moments."
Happy Money's 2025 Credit Check-In Report found that one in five Americans lack confidence in their ability to meet financial obligations over the next six months. As consumers navigate an increasingly uncertain economic landscape, Happy Money remains focused on expanding the tools and options that help consumers make meaningful financial progress and reduce stress, including how they protect that progress. Making Payment Guard Advantage available to consumers supports Happy Money's longstanding mission of helping people achieve their financial goals.
This offering builds on a multi-year partnership between Happy Money and TruStage in delivering financial protection solutions to consumers. With Payment Guard Advantage, consumers can choose their coverage amount, own their policy and receive benefits directly — providing more control over how they manage financial disruptions.
"For consumers looking for additional peace of mind in an increasingly uncertain landscape, the ability to choose payment protection on their own terms matters," said Matt Tomko, Chief Revenue Officer of Happy Money. "By offering access to Payment Guard Advantage, we're giving our loan customers the option to protect their financial progress with coverage they own and control."
The introduction of Payment Guard Advantage further expands the suite of TruStage Payment Protection products designed to promote financial resilience, reduce delinquencies and build long-term trust.
About TruStage
TruStage is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them since day one. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities and improving the lives of those we serve today, and tomorrow. For more information, visit www.trustage.com.
About Happy Money
Happy Money is a consumer finance company that empowers people to achieve their goals through simple, transparent loans funded by trusted financial institutions. Through its proprietary lending platform, Hive, Happy Money delivers a fully digital experience that simplifies borrowing for consumers and helps credit unions, banks and asset managers diversify balance sheets and scale with confidence.
Happy Money's end-to-end loan origination and participation programs provide partners with turnkey access to high-performing assets, underpinned by disciplined credit expertise and robust risk management. Together with its lending partners, Happy Money has originated more than $6.5 billion in loans to help over 350,000 people take greater control of their financial futures. Learn more at happymoney.com.