TruStage™ Foundation invests more than $3.5 million in local organizations in 2024
MADISON, Wis. — Today, The TruStage™ Foundation Inc. (The Foundation), the philanthropic arm of TruStage, announced it invested $3.5 million in more than 65 non-profit organizations and social impact projects across the organization’s geographic footprint.¹ Most of those dollars went to organizations in Wisconsin and Iowa — the states with the largest share of TruStage employees.
Last year, The Foundation received more than 430 grant requests.¹ That’s more than a 120% increase in applications for aid compared to 2023.¹ This comes after The Foundation saw a close to 30% jump in the number of applications for aid from 2022 to 2023.¹
“TruStage and its Foundation are committed to providing a brighter financial future to everyone,” said Kate Austin Stanford, executive director of the TruStage Foundation. “We’ve seen an exponential growth in the number of grant applications we receive year-over-year. And in 2025, we’re expecting the need to continue to grow. TruStage, the Foundation and our employees will do all we can to meet that need alongside community partners and will continue to focus our efforts on economic mobility through education and housing.”
In 2024, 53% of the dollars awarded went to organizations focused on housing. That’s about $1.85 million. Twenty-nine percent went to organizations focused on education. That equals about $1 million.¹ The remaining dollars were distributed as part of emergency aid, TruStage’s annual employee match campaign and dollars for doers which provides financial donations, or service grants, to nonprofits based on the number of volunteer hours performed by employees.
Is your non-profit organization interested in applying for funding from The Foundation? If so, The Foundation is currently accepting funding requests for 2025. You can begin the application process by visiting the website.
TruStage Foundation
The TruStage Foundation is a registered 501(c)(3) that serves as the philanthropic arm of TruStage. Efforts of the TruStage Foundation center on building equity in the communities where we live and serve. TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit www.trustage.com.