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TruStage Foundation invests more than $25 million over five-year period; more than $4.5 million in 2023

More than 270 non-profit organizations in Wisconsin and Iowa benefit
February 29, 2024
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MADISON, Wis., — Since 2018, the TruStage™ Foundation Inc. (The Foundation) has invested close to $25.5 million in more than 270 non-profit organizations and social impact projects across the country1. The Foundation serves as the philanthropic arm of TruStage, formerly known as CUNA Mutual Group. Most of those dollars have gone to organizations in Wisconsin and Iowa – the states with the largest share of TruStage employees.

Last year, The Foundation contributed close to $4.5 million to community partners in Wisconsin and Iowa1. Of that, almost $2.4 million went to Iowa and Wisconsin based organizations focused on supporting k-12 students through literacy, mentoring and tutoring1. Roughly $1.4 million went to organizations dedicated to affordable housing, addressing homelessness and rental assistance1.

“TruStage is committed to providing a brighter financial future to everyone,” said Alexzandra Shade, director, TruStage Corporate Social Responsibility. “The organizations that received dollars from The Foundation share in that vision. We are proud to walk alongside community partners committed to helping BIPOC populations overcome generational inequities.”

In 2023, The Foundation focused its philanthropic efforts on economic mobility with an emphasis in supporting education and housing, two critical areas which prioritize the most vulnerable or impacted audiences.

Is your non-profit organization interested in applying for funding from The Foundation? If so, The Foundation is currently accepting funding requests for 2024. You can begin the application process by visiting the website. Due to the number of applications received, organizations are encouraged to apply early as requests are considered on a first come, first served basis.

TruStage Foundation

The TruStage Foundation is a registered 501(c)(3) that serves as the philanthropic arm of TruStage. Efforts of the TruStage Foundation center on building equity in the communities where we live and serve. TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit

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