Demopolis acquires the TruStage™ Digital Storefront business
JERSEY CITY, New Jersey — Demopolis Equity Partners ("Demopolis"), a technology-focused, growth-oriented investment firm with a strong track record of investing, owning and growing B2B technology and software-enabled businesses, announced today that it has acquired the Digital Storefront business ("Digital Storefront" or "DSF") of TruStage, a financially strong insurance and financial services provider. The transaction will establish Digital Storefront as an independent business with enhanced operational focus and additional resources to pursue growth and expansion initiatives.
Building on a decade of delivering growth for clients and bolstered by the support and expertise of Demopolis, Digital Storefront will continue helping financial institutions grow, compete and strengthen member relationships through hyper-personalized, data-driven marketing. The Digital Storefront platform delivers intelligent, relevant offers across lending, deposits, insurance and broader financial services — driving measurable results throughout the member life cycle. Purpose-built for financial institutions, the technology moves beyond generic promotions to deliver personalized financial offers that serve consumers.
"Digital Storefront has proven itself as a critical growth engine for financial institutions and helps them deliver the right financial solution to the right customer," said Tim Greenfield, managing partner of Demopolis. "We're making a long-term investment in technology that empowers credit unions and community banks to compete, grow and deliver greater value to their members. This investment is about scaling a winning platform and accelerating innovation in a sector that's ready for it, and we are excited to support the growth and expansion of the DSF platform and partner with the team to unlock their next level of success and deliver expanded solutions to their customers."
Digital Storefront clients will continue to be supported by the same experienced, knowledgeable team. Demopolis will make additional, targeted investments in innovation, integrations and service delivery to help enhance the DSF platform and the solutions credit unions and community banks use to strengthen their market position and achieve sustained growth. With the guidance of Santo Cannone as chair of the board, DSF will remain firmly rooted in the principles of partnership, innovation and client success as it enters this next chapter.
"Our clients continue to drive significant growth through Digital Storefront," said Brian Bodell, incoming DSF CEO and longtime vice president of Fintech Solutions at TruStage. "Now, with Demopolis' support, we're expanding those results and the possibilities of what our products help achieve — accelerating product innovation, deeper personalization and adding more ways for financial institutions to drive engagement and outperform in their markets. We're building on the incredible foundation TruStage helped create, and we are thrilled to partner with Demopolis in this exciting new chapter."
The Digital Storefront delivers key capabilities designed to help financial institutions grow and engage more effectively. These include smart pre-approvals and dynamic offers that target both members and prospects; lifecycle campaigns across digital and mobile banking; personalized financial education paired with tailored product positioning and embedded performance tracking and optimization tools. The platform is also fully enabled for redemptions through contact centers and in-branch staff, ensuring a seamless user experience.
The impact is proven. With the Digital Storefront, one credit union drove 60% of loan volume and another generated $194 million in loans within 11 months.
TruStage remains a valued partner and will continue to offer insurance and payment protection products through the Digital Storefront product suite. This ongoing relationship reinforces the shared commitment to member-centric, tech-forward experiences for financial institutions.
"With the addition of Brian Bodell and team, and a commitment to continued investment, we believe Demopolis is well positioned to grow Digital Storefront in the credit union space," said Pat Lawicki, TruStage CIO. "Their efforts together with our continued investments in technology, fintech solutions and strategic partnerships that enable credit unions to serve middle-market consumers, we're on our way to making brighter financial futures accessible to everyone."
About the Digital Storefront product
The Digital Storefront product suite is a marketing technology dedicated to helping financial institutions deliver personalized offers, lifecycle campaigns and engagement strategies across the member journey. It enables financial institutions to efficiently grow loans, deposits and non-interest income in today's hyper-competitive banking market — deepening member relationships and driving measurable results.
About Demopolis
Demopolis is a technology-focused, growth-oriented private equity firm founded in 2022 to invest in outstanding B2B technology and software-enabled businesses in the lower middle market space in North America. The principals have more than 60 years of combined experience owning and operating B2B software and technology companies. The Demopolis approach involves active engagement to drive growth by leveraging the team's deep domain expertise as former operators of B2B technology companies and strategy consultants. For more information, visit www.demopolisequity.com.
About TruStage
TruStage is a financially strong insurance and financial services provider, built on the philosophy of people helping people, meeting the needs of middle-market consumers and the businesses that serve them since day one. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities and improving the lives of those we serve today and tomorrow. For more information, visit www.trustage.com.