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CUNA Mutual Group becomes TruStage™

Company unifies under one brand that represents its full range of offerings TruStage will deliver insurance, investments and technology solutions in a simplified, improved experience.
May 23, 2023
TruStage logo

CUNA Mutual Group today announced it has unified its enterprise, business-to-business and consumer brands under the single brand, TruStage. The change will enable the organization to evolve with the demands of the market.

“TruStage was born out of the credit union movement 88 years ago and built on the belief that a brighter financial future should be accessible to everyone. Today, this purpose remains the same, and through a single brand, our ability to deliver on that purpose is stronger than ever,” said Robert N. Trunzo, chief executive officer at TruStage. “We are excited to launch as TruStage to maximize the value we provide to our business partners, their customers, members and clients and to help more people confidently make financial decisions at every stage of their life.”

TruStage offers a range of insurance, investment and technology solutions. During the past year, the organization conducted a thoughtful process to begin developing one seamless end-to-end, easy-to-use user experience. The goal is to provide customers and partners with a fast and effective way to access TruStage’s wide range of financial solutions, whether they want to protect and grow their assets or identify the commercial or personal insurance protection that fits their unique needs. The website, digital marketing materials and collateral have been refreshed to the new brand, and over time, all enterprises, business-to-business and consumer brands will unify under TruStage.

About TruStage

TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit

Media relations contacts:

Barclay Pollak:
Credit Union Issues, Local News

Rachel Strauch-Nelson:
TruStage Ventures, Human Resources, Legislative Affairs