Skip to Main Content
Stronger Together – Learn how we're helping our customers address challenges.
Article

Artificial Intelligence and the future of life insurance

Artificial intelligence and data are changing the world—including the life insurance industry. What does that mean for all of us?
Jun 3rd 2020
2 min read
Artificial Intelligence and the future of life insurance

These days, artificial intelligence seems to be everywhere. It’s in voice assistants like Alexa, Google Now and Siri. You can check the weather just by asking for the temperature out loud, and it can tell you when it’s time to order more laundry detergent before you’ve even added it to the grocery list. But other areas that aren’t always top of mind, like insurance, have also begun to use artificial intelligence.

 

AI & life insurance companies

AI has made a lot of positive changes throughout the insurance industry. For example, by tracking policy-holders’ behavior behind the wheel, auto insurance companies have been able to encourage more responsible driving and help reduce risky behavior. Life insurance providers have been able to customize coverage options and automate the underwriting process, allowing for flexible plans designed to fit consumer’s needs. AI could help insurance companies better understand their customers, which could help them improve their customer service.

 

AI & customers

AI is helping prospective and existing life insurance customers as well. New customers shopping for insurance can answer just a few questions and quickly compare real-time quotes to find the right coverage for their unique needs. For existing customers, some providers offer programs that track habits through AI, and use the information gathered is used to reward healthy behavior, and potentially adjust future rates.

 

AI & the future

AI is still evolving, so more changes are surely on the horizon. As tech becomes more advanced, AI will take on more tasks and use more information. These advances could impact AI’s role in life insurance. In the past, life insurance companies built coverage options around whole groups of people. But as technology and AI have evolved, coverage has taken on a more personalized approach. This is good news for the customer because when coverage is created with individuals in mind, it better suits their needs and provides greater access to protection.

Artificial Intelligence has infinite applications in the future of insurance. It’s an exciting new tool that has greater potential to provide more customized policies, helping to deliver greater personalization and protection for you and your family.

Got a minute?

Get a life insurance quote - it won't take long.
Get pricing