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- Embedded life insurance
Scale for growth with TruStage™
TruStage's life distribution solutions empower agents and businesses to scale efficiently by streamlining processes for quick approvals and policy sales. These solutions also drive growth through embedded life insurance offerings that support strategic cross-selling and upselling.
See how TruStage Life Insurance is designed to help support your business’ growth.

Here’s how TruStage can help you unlock new opportunities, streamline operations and accelerate the growth of your business.
With TruStage, your agents can:
Access new customers with a diversified portfolio designed to help you offer the right products at the right time,
activate interest through effective storytelling and instant, automated underwriting and
accelerate your business growth with strategic cross-selling and up-selling through embedded insurance and API integrations.
Our products easily integrate into your existing model, identifying opportunities to offer additional coverage or more comprehensive policies to your customers.
We understand your challenges and offer you proven strategies that streamline consumer experiences, helping you attract new customers while strengthening existing relationships.
It’s time to transform the way you think about selling life insurance. It’s time for TruStage.
Partner with TruStage today
Transform your approach to life insurance distribution.
Let's talkAccess new opportunities
Broaden your reach
With a diversified portfolio of life insurance products, you can connect with mid-market consumers by offering tailored solutions at the right time.
Expand customer base
Gain access to new markets and customers with innovative tools and technology that help make life insurance more accessible and appealing.
Activate customers quickly
Streamlined process
Our simple, quick process makes offering life insurance seamless, empowering partners to help more consumers secure coverage.
Instant decisioning
Automated underwriting reduces friction, enabling faster policy issuance and improving customer satisfaction.
Accelerate business growth
Increased productivity
Minimize time spent on case management through automation, allowing teams to focus on selling more policies in less time.
Integrated solutions
Cross-sell and upsell with embedded insurance options that align with your current product offerings for maximum impact.
We know complicated processes can cause purchase abandonment. That’s why our simple and streamlined process is designed to take the hassle out of purchasing life insurance. With TruStage, helping your business grow steadily over time while providing families with the financial futures they deserve could be a reality.
Real results with TruStage
Partnering with TruStage is more than a business decision — it’s an opportunity to achieve results that exceed industry standards. While the industry averages a 33% completion rate, TruStage partners achieve an average 65% digital application completion rate, highlighting the value of our seamless, customer-focused application experience.¹ These remarkable results, combined with our partners’ impressive 30% growth in application starts over the past three years, illustrate the potential for sustained success.¹
By choosing TruStage, you’re not just gaining a partner — you’re unlocking strategies, innovative tools and dedicated support to drive growth and serve your consumers with confidence. Let’s work together to elevate your business beyond industry standards.
Why TruStage?
Selling life insurance should be fast and simple — empower your business to thrive while helping to provide consumers with the support for a brighter financial future.
Consumers protected²
Of claims paid in 10 days or less³
Of beneficiaries highly satisfied with claims experience⁴