Sell life insurance quickly with an automated process

Two parents and their son take a photo outside after seamlessly applying for TruStage life insurance.

Article

At TruStage, simplicity and speed are at the heart of how we help consumers secure the life insurance they may need.

Our fully automated process streamlines approvals, enhancing the consumer experience with convenience and fewer hurdles compared to traditional methods.

Learn more about our industry-leading approach below.

April 29, 2025

Learn how the TruStage Life Insurance approach could benefit your business. With embedded insurance options and seamless API integration, TruStage helps empower companies to meet the demands of today's consumers.

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What if your company could sell life insurance in just minutes?

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What if you could provide instant quotes and you had access to instant underwriting? With the help of

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TruStage, all of these could be true. Selling life insurance has traditionally

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been a slow and complicated process. But when your company partners with TruStage,

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it could be fast and simple. With only a few questions and a medical

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data review, TruStage provides your customers with immediate quotes, instant underwriting,

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and no case management. Think of TruStage as your company s partner in selling life

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insurance. Helping to expand your resources to sell new products to middle-market consumers.

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With 3 integration options, you pick how much you want TruStage to handle. From

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simple smart links, to a complete customer experience, or somewhere in between.

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In every case, our API integration is designed to merge seamlessly with your existing customer

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experience. TruStage handles everything behind the scenes all the way through to final documents,

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e-signature, and voice confirmation. If there s one thing we all know,

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it s that consumers have changed. Purchases need to be quick. Younger consumers expect to

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buy with just a couple of clicks. That s why TruStage worked to

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eliminate obstacles in the buyer s journey. With embedded insurance, TruStage can help your

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company cross-sell life insurance. When consumers are already in the process of making important

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life decisions like buying a home or a new car. Presenting immediate quotes helps make the

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process easy. Speeding the time and helping to eliminate barriers.

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When it comes to embedded insurance the options are endless. And with TruStage API integration,

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the process is designed to be seamless. Not familiar with TruStage? We re the

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fourth highest direct writer of life insurance policies in the United States.

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We help protect over 42 million consumers and their loved ones.

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And the companies behind TruStage have been doing it for more than 90 years.

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Buying life insurance can mean endless questions and long approval times. But

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when you partner with TruStage, your customers can do it easily in minutes.

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Learn more how TruStage can help your company provide life insurance

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to your customers by visiting www.trustage.com/sell-life.

Want to learn more?

Harness the power of embedded life insurance.

Let's talk

The traditional life insurance process

Long applications, endless paperwork and weeks of waiting — buying life insurance can feel overwhelming. This can lead to frustration causing procrastination, leaving clients unprotected and your business bogged down with follow-ups.

What if there were a more convenient way to offer life insurance — one that streamlines the process and gets consumers covered in a fraction of the time?

A better way with TruStage

Our automated process transforms the consumer experience, eliminating barriers and accelerating approvals. With a seamless digital platform, consumers get covered faster and you can focus on growing your business.

See how fast and simple selling life insurance could be with our process:

Consumers only need to answer a few medical questions, depending on the product.
No medical exams required.
Get coverage entirely online, making it easy and convenient to apply from the comfort of your home.

Sell a policy in minutes¹

Connect — determine consumer need and budget
Quote and recommend — offer simplified, 100% digital insurance options
Apply — technology-enabled voice and e-signature process
Instant decision — 100% automated underwriting

Access, activate, accelerate

TruStage’s life distribution approach goes beyond simplicity — our innovative process empowers you to grow your business through:

Access

Reach new customers with a diversified portfolio designed to help you offer the right products at the right time.

Activate

Engage potential customers by leveraging effective storytelling and instant automated underwriting that eliminates friction in the buying process.

Accelerate

Drive business growth by strategically cross-selling and upselling through embedded life insurance solutions that seamlessly integrate into your existing offerings.

With TruStage, selling life insurance is designed to be fast and simple — helping you grow your business while helping to provide families with the financial futures they deserve.

Interested in harnessing the power of embedded life insurance and want to learn more?

Let's talk