TruStage™ Life Distribution Program FAQs

1. What is the TruStage Life Distribution Program?

Our life distribution program simplifies the process for agents to sell more life insurance policies while providing a seamless, direct-to-consumer experience. With easy-to-understand solutions, we align with your business needs and meet consumers where they are on their financial wellness journey. Consumers can sign up quickly and conveniently through TruStage’s website or a partner’s site, or by working with an agent. Our digital-first, automated process boosts conversions, reduces drop-offs and enhances the overall consumer experience — making it easier than ever to access life insurance.

2. How does the TruStage Life Distribution work?

Traditional life insurance purchasing is often slow and complex, requiring extensive paperwork and a time-intensive case management process. TruStage streamlines this experience with automated underwriting, eliminating the need for case management and enabling instant decisioning. Our fully digital process reduces friction, allowing consumers to secure coverage in minutes — making life insurance simpler, faster and more accessible.

3. What life insurance products are available?

TruStage offers term life, whole life and guaranteed whole life insurance products designed for middle-market consumers. These options provide affordability, flexibility and long-term security for families.

4. Why partner with TruStage to sell life insurance?

• Instant decisioning — No medical exams or long waiting periods.
• Speed & convenience — Coverage decisions in minutes.
• Ease of use — A simple, digital application process.
• Higher conversions — A proven solution that drives business growth.

5. How does TruStage Life Distribution help reduce consumer drop-off?

Our streamlined approach helps keep consumers engaged and helps reduce drop-offs compared to traditional life insurance processes. Plus, our simple life insurance application process helped TruStage partners reduce abandonment rates to 35% — well below industry averages.¹

6. What is the implementation process like?

Integration is simple with our easy-to-use API — enabling businesses to connect to our platform and begin offering life insurance. Read our case study for a real-world example.

7. What are the partnership criteria?

We’re excited to partner with firms that are ready to scale their life insurance offerings. Currently, we have limited availability for new partnerships and are focusing on firms that generate 2,000+ life insurance quotes per month. If your firm qualifies and would like to learn more, we’re here to discuss a partnership with TruStage Life Distribution.

8. What type of ongoing support does TruStage provide to life distribution partners?

Our dedicated partnership team offers:

• Training resources
• Performance analytics & insights
• Dedicated account management

9. How satisfied are consumers with TruStage Life Distribution products?

With a seamless application process, convenient coverage options and instant decisioning, TruStage makes life insurance easy for your customers. It’s no surprise that 94.1% of beneficiaries report high satisfaction with their claims experience — offering them peace of mind when it matters most.²

Have more questions?

We’re here to help. Contact our team to learn more about partnering with TruStage Life Distribution.