TruStage: founded on a rich tradition of strength and service.

For more than 80 years, the people and companies behind TruStage have strived to carry on the vision of our founders: Offer straightforward insurance backed by a strong company, while making it easy to afford.

Along the way, we’ve earned a reputation for excellence. We proudly offer products from CMFG Life Insurance Company—a company that’s rated “A” Excellent by A.M. Best,* year after year. And TruStage is part of CUNA Mutual Group,1 ranked as the nation’s No. 1 most reputable insurance company in the life and investment category by Reputation Institute.2

Today, we’ve earned the trust of more than million people—and thousands of credit unions that make TruStage Insurance available to their members. And today, just like credit unions are available to everyone, so is TruStage. Helping families get the most value out of their financial services is at the heart of everything we do.



At TruStage, we're proud to offer products from CMFG Life Insurance Company — a company that receives "A" ratings from A.M. Best, year after year.*

A strong financial foundation—it’s how we deliver on the promises we make. It means proven stability for the future. It means you can count on us when you need us most.

The 2016 CUNA Mutual Group Annual Report is available here.

In addition to CMFG Life, the relationships we've established with outstanding companies like Liberty Mutual Insurance and Esurance reflect our commitment to financial strength and proven performance. They stand with us in strength and service to families like yours.

*CMFG Life is rated “A” (Excellent) as of February 2017 by A.M. Best, an independent rating service which evaluates financial stability and operating performance. An “A” rating is the third-highest of 16 ratings. For the latest ratings of CMFG Life, Liberty Mutual Insurance and Esurance, see

People-First Service

People-First Service

It's why we protect more than million people.

For more than 80 years we’ve helped hard-working Americans succeed. People-first service remains the core of our culture. It’s why thousands of credit unions endorse our products. It’s why millions of members count on us.

We continue to believe in, and support, the credit union movement. Find a credit union near you. Today, we make our helpful guidance and steadfast dependability available to all.

Just like credit union membership is available to everyone, so is TruStage.

For general information and assistance, simply call 1-888-888-0375 Monday - Friday, 7am - 9pm CT and Saturday, 8am - 4pm CT. You can also find more information on our Help and Support page, including mailing addresses, product-specific phone numbers and contact forms.



We're here when you need us—for help, guidance, service and claims.

For more than eight decades of serving millions of customers, we focus on the things that matter.

  • People-first values backed by financial strength, helpful service and quick claims processing. It’s no different than what our founders envisioned back in 1935.
  • Helping hard-working families achieve the successes they deserve. And protecting what matters most.

With roots in four communities, (Madison, WI; Waverly, IA; Fort Worth, TX; and Great Bend, KS) our 4,000+ employees know dependability remains the essence of what we do.

Strong Traditions

Strong Traditions

More than 80 years of history of protecting what matters most.

In 1935, during the chaos of the Great Depression, the Credit Union movement was formed as a promising new financial institution. Guided by a mission to serve ordinary citizens and built on a member-owned structure, decisions were made for the right reasons and credit union membership grew.

This was something worth protecting.

Our founders recognized the importance of insuring the success of the credit union movement and its members. They formed CUNA Mutual Insurance Society. The company offered innovative options for ordinary people and products that provided financial protection, which were previously off-limits to most Americans.

Over the next 80 years, the company steadily grew. It supported thousands of credit unions and millions of members. It continually forged strong relationships built on a foundation of financial strength. All the while, the focus remained on value, honesty and knowledgeable service.

Today, those ideals remain strong. And just like credit union membership is available to all, so is TruStage.

Be Prepared

It’s important to be prepared for what happens after you’re gone. TruStage Guaranteed Acceptance Whole Life Insurance can help free your family from the burden of final expenses like mortgage payments, credit card debts or medical bills. And it’s easy to apply—if you're age 45 to 80, you can’t be turned down for any reason, not even your health.

How to Reach Us?


Phone: 1-800-779-5433


Mail: CMFG Life Insurance Company
2000 Heritage Way
Waverly, IA 50677-9202



5910 Mineral Point Road
Madison, WI 53705


2000 Heritage Way
Waverly, IA 50677

Dallas/Fort Worth

4950 Amon Carter Blvd
Fort Worth, TX 76155