TruStage™ celebrates 90 years of service
MADISON, Wis. — Born out of the credit union movement, TruStage, a financially strong insurance and financial services provider, is celebrating 90 years of helping more people make confident financial decisions at every stage of their financial journey.
“Ninety years ago, we were built on the simple, yet powerful philosophy of people helping people,” said Terrance Williams, president and chief executive officer of TruStage. “While much has changed since 1935, our values, innovative spirit and noble purpose of making a brighter financial future accessible to everyone will guide us for the next 90 years and beyond.”
TruStage was founded in Madison, Wis., as the Credit Union National Association (CUNA) Mutual Society, providing insurance to protect credit unions and their members during the great depression. Recognizing the growing importance of our mission, President Harry Truman laid the cornerstone at our expanding headquarters in 1950. Today, TruStage continues that pursuit, now protecting 39 million consumers across the nation.
In addition to traditional insurance, TruStage also has a diverse portfolio of technology-enabled lending and business protections, annuity offerings, wealth management and workplace solutions, that help make financial stability accessible and affordable for middle market consumers.
Additional highlights over our history include:
- Contributing $59.9M to our communities through the TruStage™ Foundation since 1967
- Investing more than $400M into more than 65 startups through TruStage™ Ventures since its 2016 launch
- Supporting the credit union industry through advocacy, league membership and more than $159M over the past five years
- A strong and ongoing commitment to diversity, equity and inclusion, including scoring 100% on both the Human Rights Campaign Foundation (HRC) Corporate Equality Index and Disability Equality Index for workplace inclusion
- Unifying all solutions and product brands under the TruStage brand in 2023
Our mission-driven and innovative spirit remains unchanged and has laid the foundation for us to continue serving a variety of partners in today’s evolving marketplace. We celebrate our history and look ahead, leveraging the same values that made our company great from the beginning to support financial opportunities for future generations of middle market consumers.
About TruStage
TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit trustage.com.
TruStage Foundation
The TruStage Foundation is a registered 501(c)(3) that serves as the philanthropic arm of TruStage. Efforts of the TruStage Foundation center on building equity in the communities where we live and serve. TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve.