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Member perceptions are reality

April 19, 2023
A woman and a man sit at a table smiling

As always our annual research topics are released at TruStage's Discovery conference every August.

Members’ attitudes and emotions strongly influence how they act and how they perceive your credit union. Understanding their thoughts and feelings is a critical step to serving their needs and delivering a memorable experience. Learn more about: evolving consumer sentiment during the COVID-19 pandemic and social unrest; the relationship between financial anxiety and low experience and loyalty ratings with members; how consumers’ perceptions of being "digitally connected" influences their perceptions of their financial institution; and action steps for credit unions to address financial anxiety.

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