Guiding our path forward

Staying true to our promise while delivering strong results

To fulfill that mission, TruStage must continue to strengthen our already-solid financial foundation while fulfilling the promises we make when life takes an unexpected turn. We're strongest as one TruStage team.

Whether it's covering funeral expenses, replacing lost income, or providing life insurance that helps secure a family's future in uncertain times, we continue to show up — unified — for our customers and partners when they need us most. As the world rapidly shifts, we also must shift to make it easier and more affordable for people to get the financial protection they need from a company they can trust.

The results of our one TruStage strategy translated to strong revenue growth and profitability, and our disciplined approach to operational excellence remains an important stabilizing factor in a volatile market. Despite inflationary pressures, market swings and unpredictability, TruStage made excellent progress in 2025, significantly increased total consumer relationships protected and honored the promise we sell:

• Consumers relationships protected²: 42M
• Total revenue: $6.1B
• Benefits paid: $2.6B
• Net income: $312M

These results underscore the effectiveness of our strategy, the skill of employees and our ongoing commitment to providing protection solutions that enable brighter financial futures.

Connecting with communities

We're committed to expanding our business while doing the right thing for customers, partners and the communities we serve. Celebrating our 90 year anniversary served as a recommitment to our founding principle of "people helping people." In 2025, we honored our values and purpose-driven legacy by:

• Contributing $3.9M to the communities we serve, totaling more than $60M in contributions to economic mobility in education and housing since the TruStage Foundation's inception in 1967.
• Leading a Community Giving Campaign where employees registered 8,600 volunteer hours and raised a total of $640,000 for non-profit organizations.
• Contributed over $750,000 to CUAid relief efforts since 2016 — providing support for communities and members in times of need.
• Reinforced our long-term commitment to communities through a significant new investment in our foundation, ensuring sustained support for initiatives that create lasting, positive impact for years to come.

Aiming to be the partner of choice

We aim to be the partner of choice for credit unions and other partners who align with our values. As the longest-standing provider of insurance and financial services to credit unions and members, it's an honor that 93% of credit unions choose to partner with us today. We take pride in that trusted partnership by advancing advocacy and impact across the credit union movement, contributing more than $150M over the past five years. Additionally, in 2025, we:

• Helped preserve the credit union tax status by partnering with America's Credit Unions, leagues, and system partners through the Don't Tax My Credit Union campaign — investing $250,000 and hundreds of employee advocacy hours to prevent $3.5B in new annual taxes on credit unions, keeping resources focused on serving members and communities.
• Expanded our commitment to Credit Unions for Kids by launching a new national partnership and contributing nearly $400,000 to events that helped raise almost $10M for Children's Miracle Network Hospitals, which provide life-saving care for children and families nationwide.
• Completed our first year as the African American Credit Union Coalition's First Legacy Partner, supporting initiatives focused on wealth building and community impact programs, small credit union sustainability, internships and leadership development.

Helping credit unions and partners win in an ever-changing competitive landscape is a win-win for middle market consumers, partners and TruStage. We're stronger together.

Powered by people

People are our greatest asset; they power our progress and propel us forward. In 2025, as a TruStage team, we:

• Earned a place on the Forbes America's Best Insurance Companies list for 4 consecutive years, based on survey feedback measuring customer recommendations, satisfaction and loyalty.³
• Achieved a Top 4 national ranking in total life insurance sales by policy count.⁴
• Were named one of Barron's 100 Best Annuities for 7 consecutive years.³
• Advanced a robust credit union fintech system through TruStage Ventures, which now includes portfolio companies with over $400M in total investment.
• Scored 100 on the Human Rights Campaign's Corporate Equality Index.