TruStage named 2026 InvestmentNews Excellence Awardee

TruStage® companies are proud to be named an Excellence Awardee finalist in the Annuities Provider of the Year for the 2026 InvestmentNews Awards. InvestmentNews evaluates providers on the factors that matter most to financial professionals, including product innovation, financial professional support, service experience and operational strength.

This recognition is a signal that TruStage Companies are delivering where it counts and building solutions designed for today's market realities and client expectations.

Why this matters now

In a market defined by volatility and evolving client needs, the right annuity partner can make a meaningful difference. TruStage® ZoneChoice Advantage and ZoneChoice Income annuities, issued by MEMBERS Life Insurance Company, are built to help you match client goals with strategies that balance growth potential, protection and guaranteed income.

With ZoneChoice Income, TruStage introduced a client-first feature designed to better align income strategies with real household dynamics:

• Income based on older spouse's age (within five years)
• Higher lifetime income potential for both spouses
• Designed for couples with similar ages
• Simple to position and implement in conversations

A recent enhancement underscores that focus. The new 6-year 0% floor crediting strategy provides full downside protection with uncapped participation, giving you another way to tailor outcomes based on client priorities.

The right match for your clients

No two clients are the same. That is why TruStage continues to invest in product design, education and service that support how you work and how your clients make decisions. From streamlined processes to practical resources, the goal is to help you deliver more confident recommendations and stronger client outcomes.

Recognition backed by performance

This award nomination reflects a broader commitment to delivering value across the financial professional experience. According to the TruStage® FY 2025 Annuities Advisor Voice of the Customer survey, overall financial professional satisfaction was at 96%.¹

Financial professional relationships remain a defining strength. The following key reasons were cited for why financial professionals recommend TruStage:

• Product value
• Service quality
• Wholesaler support

Explore more

Being named an Excellence Awardee reinforces what matters most: helping you find the right match for your clients in any market environment.

Learn more about TruStage registered index-linked annuities (RILAs) and explore product details.