Navigating uncertainty with purpose: 2025 in review
In honest reflection, 2025 has been a year marked by uncertainty. Changing tariff policy, the rapid expansion of artificial intelligence and the looming threat of inflation have left many feeling vulnerable.
But as we enter the holiday season, we know there's also a lot to celebrate. Our continuing strength is illustrated by many shared achievements and moments of success.
As financial professionals, we've uncovered new ways to ease financial anxiety. We've educated clients on different retirement planning strategies and have connected them to products that best align with their goals.
If that's not already enough to justify an extra piece of pie, let's look back on some other major milestones from the year:
Celebrating 90 years of service
On September 10, 2025, TruStage™ companies marked 90 years of unwavering commitment to the credit union industry and the people we serve. Our organization-wide celebration reflected our legacy of innovation and forward-looking vision for financial inclusion.
For nearly a century, TruStage companies have found new ways to meet the needs of middle-market consumers. We're filled with excitement as we look into the future and continue our mission of making a brighter financial future accessible to all.
The launch of two new annuities: ZoneChoice Advantage and ZoneChoice Income
In June, TruStage launched the TruStage™ ZoneChoice Advantage Annuity, underwritten by MEMBERS Life Insurance Company, a registered index-linked annuity (RILA) with new and innovative crediting strategies for end investors. This annuity offers three indices and a variety of ways to balance upside potential with a measure of downside protection.
We also launched the TruStage™ ZoneChoice Income Annuity, underwritten by MEMBERS Life Insurance Company. Growth-minded clients may be especially reassured by the annuity's double benefit: a distinctive combination of annual step-ups and deferral credits.
Releasing two new annuities in the same year captures our ongoing commitment to providing investors with more flexibility to dial in their risk tolerance and delivering solutions that best fit clients' needs.
TruStage featured on Barron's 100 Best Annuities list
Barron's 100 Best Annuities list recognizes products across different annuity categories and highlights competitive offerings.¹ We're proud to share that TruStage™ Zone Income Annuity, underwritten by MEMBERS Life Insurance Company, was recognized in both the RILA Single Life and Joint Life Income categories, and ZoneChoice Advantage was included as a boost strategy. This is the seventh year in a row that TruStage annuities have been featured on the list.
As 2025 comes to a close, we look back on the year with confidence in what we achieved and what's to come. Financial professionals can seize the opportunity to help ease clients' emotions with innovative solutions — embodying the philosophy of people helping people and navigating these times of uncertainty with purpose. Cheers!